Bancography Outlook

Every year, Bancography publishes an Outlook for the financial services industry, presenting some of our favorite statistics regarding deposit, demographic and economic trends across the U.S. The Outlook compares the largest metropolitan areas in the U.S. on an array of measures that can help bankers understand their own markets, and identify prospective markets for expansion.

The report includes statistics on deposit growth, branching activity, household demographics and economic measures, both at the metro-area level and for the U.S. overall, to support your institution’s branch capital deployment decisions.

To the bankers, we extend wishes for a successful year ahead, and we will anticipate seeing the creative, innovative ways banks and credit unions pursue their strategic objectives, overall and especially with their distribution channels.

Need information on a market that’s not in the report or a measure that’s not included? Let us know, and we’ll send the statistics you need.

Download Outlook 2026: Industry Trends and the Challenges Ahead.

We conducted a Bancography Briefing Tuesday, April 7 to highlight key findings, insights and recommendations from the Outlook.  Click here to watch a replay of the webinar.