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Speaking Engagements and Publications

Every year, Bancography publishes an Outlook for the financial services industry, examining deposit, demographic and economic trends across the U.S. and providing advice for the year ahead. Download Outlook 2026: Industry Trends and the Challenges Ahead.

Bancography published the findings from our Branch Survey, conducted in October 2025. The survey panel represented a diverse group of banks and credit unions, with respondents from every region of the nation, and from all asset tiers except the largest national banks; including institutions with fewer than five branches and larger banks with assets exceeding $10 billion and footprints impounding hundreds of branches ‒ providing a robust basis against which to gauge industry trends. Read the Branch Survey findings here.

Steve Reider presented An Industry Outlook and Bolstering Business Banking at Your Credit Union at the National Credit Union Management Association Annual Summer Conference at Grand Cayman Island on July 13. NCUMA conferences help build and sustain thriving credit unions. Click here for more information.

For the 24th consecutive year, Steve Reider taught a course in “Branch Network Optimization” at the American Bankers Association’s Stonier Graduate School of Banking May 28 – June 4, 2026. For more information, visit the ABA Stonier School’s website.

Steve Reider presented More Than a Logo: Practical Branding and Branch Strategies That Appeal to LMI Consumers on October 10, 2025 for the Kadince webinar series. This webinar outlined how to make your brand resonate with LMI consumers, use branch design and community engagement as brand-building tools, and bring awareness through targeted marketing that builds trust and loyalty. The ABA has approved this webinar for 1.25 CERP, CFMP, and CRCM credits. Click here to watch (scroll down to On-Demand Events).

Steve Reider presented Outlook 2025: Industry Trends and the Challenges Ahead and The Role of the Branch in the Age of Automated Banking at the National Credit Union Management Association 2025 Spring Conference in Amelia Island, Florida on May 26. NCUMA conferences help build and sustain thriving credit unions. Click here for more information.

Bancography participated in the Kentucky Banker’s Association KBA Vendor Viewpoint Podcast in May 2025. Bancography has been a KBA endorsed vendor for more than 20 years. In the podcast, Steve Reider discussed how Bancography can support KBA member banks with their branch-planning needs. View the podcast here.

In February 2025 Steve Reider presented Beyond Compliance: Effective Strategies for Serving Low-Income Consumers While Making a Real Impact as part of the Kadince webinar series. We discussed how to align products, marketing, and community outreach with the needs of different segments to create real impact in the communities you serve. The ABA approved this webinar for 1.25 CERP, CFMP, CRCM, and CAFP credits. Click here to view the recording.

Steve Reider presented Smart Strategies for Building Profitable Branches in Low-Income Communities in November 2024 as part of the Kadince webinar series. Steve explored branch service models that make a real difference in lower-income communities, both in cities and rural areas, and also shared practical approaches to building branches that spark local investment and community involvement. Click here to view.

At FinovateFall 2024, Steve Reider demonstrated Bancography Plan, our market analysis and branch planning tool, with an in-depth look at the new merger-analysis feature. And we won Best of Show! Click here to view our demo. Coverage of the event included the following mentions of Bancography:

  • Fintech Futures – State of Play: US Fintech: The most memorable demo for me was surprisingly a software tool for branch expansion, with Bancography’s presenter packing more in seven minutes than most would manage in seven hours. Despite many banks closing their branches due to the popularity of digital banking, 60% of US consumers and businesses still visit a branch on a weekly basis.
  • BIGCast Podcast – The Best Things I Saw at FinovateFall (30:37 time stamp): Host Glen Sarvady states: It was a rather rigorous querying tool to understand the power of branching... All really valuable stuff, given how in the general population the conversation tends to be that branches don’t matter. I don’t believe that, and obviously a big chunk of the audience didn’t either, because that’s exactly what this solution does…and it made the cut in terms of people being excited about it.

Steve Reider presented The Branch is Dead – Long Live the Branch! at the ABA Bank Marketing Conference in October 2024. Despite the rise of electronic channels, predictions of the demise of the branch proved foolhardy; rather the branch remains vital for new-account origination, and a critical bridge between a bank and its community. 

Bancography has been featured in the following publications and podcasts:

The Financial Brand: Bricks Create Clicks: Branches and Digital Should Work Together
The Financial Brand: ‘The Branch Is Dead’ … Is Dead: Have We Reached National Branch Equilibrium?
The Financial Brand: If You Can Make It Here: Despite Shrinkage, New York City Is Still Key Proving Ground for Branches
Credit Union Times Shared Accounts Podcast: The Credit Union Branch Network Strategist
BankBeat: Branching Decisions Weigh on Bankers
The CU Daily: ‘Counter-Trend’ of New FI Branches is Underway, Analysis Finds
Finopotamus: Bancography Offers Insight on Banking Branches and Telephone Surveys
Quirk’s: Why Periodic Brand Evaluation is Crucial for Financial Institution Growth
CU Daily: Insights Into Deposit Trends, Branching, Consumers Shared in New Report
CU 2.0 Podcast: How to Really Analyze Branch Closings, Openings and Mergers
American Banker: JPMorgan Chase to Triple its Branch Footprint in Alabama
Credit Union Business News: A Roadmap for Evaluating Branch Closing Decisions
Bank Business News: A Roadmap for Evaluating Branch Closing Decisions
BIGcast Network Podcast: Without Data, It’s All Just Vibes
Credit Union Business News: 2025 Trends
Bank Business News: 2025 Trends
BAI Banking Strategies: Branches Play Key Role as Digital Banking Rise Equates to Higher Customer Dissatisfaction
Finovate Podcast: FinovateFall Best of Show winner Bancography on the importance of physical
branches and making sure they’re in the right places
The Financial Brand: Chase Ramps Up Its Community Banking Push. Can Local Brands Compete?
Banking Exchange: The Continuing Relevance of the Retail Bank Branch
ABA Banking Journal: Workplace Banking: A Multiplier for New-Account Sales
Bank Director: Despite the Rise of Alternate Channels, Dense Branch Networks Still Win the Day

Developments

Bancography Plan Recent Enhancements

Closure analysis function – examine the potential impact, in terms of account and balance runoff, of possible branch closures. Examine the likelihood of retaining versus losing accounts based on distance to nearest surviving branch, and of the population density in that branch’s trade area.

Segment scalars – by weighting the consumer segments (Entry, Mass, Seniors, Affluent and Upper Affluent), build financial statements that better reflect your target markets.

As a potential source of data to support branch marketing and sales efforts for business banking, order business lists for any trade area. DataAxle, a leading supplier of business lists and data, will provide selection parameters (such as firms within a specific industry or sales tier) and pricing.

Evaluate potential merger candidates, identifying which branches to keep or close and the corresponding financial implications for those decisions.

View county-level demographics to compare a new branch site’s demographics in relation to county averages/medians.

Other enhancements include the ability for credit unions to add their deposit history at the branch level and view institution-level data. Market Share Reports now display compound annual growth rates and four-year branch changes for more in-depth competitive analysis.

Conferences, Sponsorships and Networks

Bancography is a Platinum Member of the ABA Partner Network, and we’re excited to share content and enhance our partnership with the ABA.

Bancography is a sponsor for FSI’s (Financial Supermarkets, Inc.) National In-Store Banking Conference and the Ole Miss Banking Symposium.

Bancography sponsors local community organizations Magic City Art Connection, Birmingham Artwalk, and Sloss Furnaces Foundation, along with the local chapters of the American Heart Foundation’s Go Red for Women Luncheon and Les Dames d’Escoffier.