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Marketing Research

Inadequate service quality affects customer loyalty and will quickly erode the institution’s most valuable asset: its brand. Strong brand loyalty will advance retention and cross sell. And retention and cross sell are the most efficient and cost effective means to increase the institution’s profitability.

With each research study, Bancography delivers statistically significant data and industry benchmarks to help the institution understand its customers and competition. Visit the links below to learn more about Bancography’s primary marketing research studies.

marketing research

For the Customer Experience tracking studies, Bancography will build and host your own personalized portal. You may manage your reporting parameters from branch or officer up to the institution overall, and you may filter your data by quarter/year or trended. Your portal will also archive your detailed executive summaries containing industry comparisons and strategic recommendations.

Want more information?

We’re happy to provide project proposals, sample studies and presentations of our methods.