Skip to content

Marketing Research

Inadequate service quality affects customer loyalty and will quickly erode the institution’s most valuable asset: its brand. Strong brand loyalty will advance retention and cross sell. And retention and cross sell are the most efficient and cost effective means to increase the institution’s profitability.

With each research study, Bancography delivers statistically significant data and industry benchmarks to help the institution understand its customers and competition. Visit the links below to learn more about Bancography’s primary marketing research studies.

marketing research

For the Customer Experience tracking studies, Bancography will build and host your own personalized portal. You may manage your reporting parameters from branch or officer up to the institution overall, and you may filter your data by quarter/year or trended. Your portal will also archive your detailed executive summaries containing industry comparisons and strategic recommendations.

Client testimonial:
I have had the privilege of working with Bancography for nearly 20 years, both utilizing their Brand Evaluator program and various market opportunity and branch planning research projects. Bancography has consistently delivered exceptional service, and their Brand Evaluator blind awareness study has proven to be incredibly valuable in measuring not only brand awareness, but identifying our competitive opportunity in the market. By leveraging their marketing research, we have gained profound insights into our brand’s performance, enabling us to make data-driven decisions that have significantly contributed to our bank’s success over the years. Their team’s extensive financial industry expertise adds value beyond the contracted project, helping us understand best practices and adherence to benchmarks in order to refine our marketing strategies, strengthen our brand presence, and ultimately enhance our market position.

I highly recommend Bancography’s marketing research and expertise to any financial institution seeking to gain a competitive edge in the market. With Bancography, you can trust that you are partnering with a company that is dedicated to helping you achieve your goals and drive success.

Laura Pomerene, CFMP, SVP Director of Product Management, First National Bank and Trust

Want more information?

We’re happy to provide project proposals, sample studies and presentations of our methods.