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Brand Evaluator

In the highly competitive and increasingly commoditized financial services industry, an institution must differentiate itself from the competition. One way an institution can stand apart is by effectively and consistently communicating its brand. Bancography can assist the institution in the measurement and evaluation of its brand by gauging the institution’s perception in its market, across the competition and its own customers. The Brand Evaluator will yield findings necessary for building strategies around branching, branding, marketing, advertising, retention, loyalty and service quality.

Learn more about Bancography’s approach to evaluating brands in our white paper The Brand Truth.

Bancography’s instrument will measure six areas for the consumers or businesses in the defined market:

  • Top-of-mind and secondary awareness
  • Primary Market Share / Identify Primary Financial Institution (PFI)
  • Reason for using PFI
  • Likelihood to recommend
  • Considered set
  • Identity

Request an overview of our methods, survey and reporting module.

Brand Evaluator Brochure (PDF)

For more information, contact us at (205) 251-6227 or research@bancography.com.

Client Testimonial
I have had the privilege of working with Bancography for nearly 20 years, both utilizing their Brand Evaluator program and various market opportunity and branch planning research projects. Bancography has consistently delivered exceptional service, and their Brand Evaluator blind awareness study has proven to be incredibly valuable in measuring not only brand awareness, but identifying our competitive opportunity in the market. By leveraging their marketing research, we have gained profound insights into our brand’s performance, enabling us to make data-driven decisions that have significantly contributed to our bank’s success over the years.  Their team’s extensive financial industry expertise adds value beyond the contracted project, helping us understand best practices and adherence to benchmarks in order to refine our marketing strategies, strengthen our brand presence, and ultimately enhance our market position.
Laura H. Pomerene, CFMP, SVP Director of Product Management, First National Bank and Trust