Bancography Plan
Branch Site Analysis
Branch Site Identification
Branch Network Optimization
Retail Staffing Review
Branch/ATM Profitability


Branch Site Analysis

View Branch Site Analysis brochure (PDF)

Using the same models underlying its Bancography Plan software tool, Bancography evaluates the demographic and competitive environment surrounding your proposed location to build complete financial projections for the branch. The evaluation recommends whether to proceed with the project and discusses the primary indicators, risks, and alternatives.

Send Bancography the address or intersection of your next proposed branch, and we will provide:

Demographic information for any trade area, including:

  • population counts, growth projections, and age distribution
  • racial composition
  • income distribution and home value
  • employment counts and business counts by primary SIC code
  • thematic maps (income, growth and age)
Competitive data, including five-year deposit history for all competing banks, thrifts, and credit unions in any trade area, as well as discussion of deposit growth trends.

Maps of the proposed location showing all competing institutions.

Overall market demand estimates, based on underlying demographics, for major product groups: Checking, Savings, Money Market, CDs, Equity Lines, Installment Loans.

Plots of existing customer households that may reveal gaps in existing coverage or that may confirm the proposed area is already well served.

Complete pro forma balance sheet and income projections for the proposed branch. Projections use the institution's own spreads, rates, land and construction costs, and operating expenses.

$2,400 per proposed site

If you wish to evaluate a broad geographic area (e.g., city, county, metro), click here for the Branch Site Identification.

Contact us for more information: (205) 254-3255 or email.

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1827 First Ave. N. • Suite 200 • Birmingham, AL 35203