Bancography Plan
Branch Site Analysis
Branch Site Identification
Branch Network Optimization
Retail Staffing Review
Branch/ATM Profitability


Branch/ATM Profitability

General ledger and cost accounting systems may not accurately represent branch profitability due to the skewed nature of a branch’s balance sheet. A useful profitability report impounds the value of deposit dollars gathered, the impact of transactions run beyond the branch of account, and other non-accounting issues. Such reports must also include the proper summary measures, as bank level statistics such as ROA or EPS may prove inappropriate for assessing the value of a branch. For similar reasons, ATMs also warrant different measurements. For more information, see Bancology Volume 5 .

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For more information, contact us: (205) 254-3255 or email.


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