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​To augment its traditional branch planning projects, Bancography provides services related to product sales and profitability.  An effective product suite must address consumer needs, while also delivering profitability. Bancography designs concise, streamlined product lineups directed to specific target market segments.  Our Profitability Monitor identifies products that are most profitable and those that destroy value and generates top household reports for retention and cross-sell initiatives. Bancography also builds sales performance scorecards, providing incentives for reaching branch growth targets and rankings of branch sales performance relative to market opportunity.

Sales Performance Program: Sales Goals and Reporting Toolkit

Building a sales culture requires measurement systems to accurately track sales performance. A sales performance program includes a definition of the key drivers of branch sales performance and a reporting tool, or scorecard, to measure performance across those drivers. An effective scorecard reinforces sales training efforts and rewards outstanding performance. However, to maximize branch productivity, an incentive system must also include market-based sales goals that treat each branch consistently and equitably. Bancography designs custom sales performance programs that assist institutions in developing strong branch staffs and retaining top employees.

Bancography’s Sales Performance Program includes two components:

  1. Branch Sales Goals based on market demographic and competitive environment to define performance expectations
  2. Sales Reporting Toolkit, an automated scorecard application to track performance against those goals

Institutions may choose one or both tracks, as each are priced individually. View our brochure for more information about the process.

Branch Sales Goals: $3,600 for up to 10 branches; $160 each additional branch
Sales Reporting Toolkit (branch scorecard application): Contact Bancography for pricing

Product Line Review

A simplified product line eases the customer decision-making process and facilitates sales and service for CSRs. A bank that has not reviewed its product offerings recently may carry an excessive number of products, including numerous outdated grandfathered products. Additionally, it may find opportunities to alter rates, fees, and product features that can substantially enhance profitability.

Profitability Monitor

In a period of declining margins, slower deposit growth, and increased competition, it is critical for financial institutions to understand the profitability of both their products and their customers. In support of these needs, Bancography offers Profitability Monitor, a reporting tool that measures product and household profitability and produces attractive, easy to read graphs and reports.

Profitability Monitor helps you manage product pricing, build cross-sell and retention strategies, and understand which customers and products contribute the majority of your institution’s income and which destroy value. Profitability Monitor reads files from your MCIF or core processing system and produces better, clearer reports.

Contact us for more information: (205) 254-3255 or email