Skip to content

​To augment its branch planning projects, Bancography provides services related to client management, product sales and profitability.  Our newest offering, Bancography Key, provides a holistic view of your institution’s accounts at the household level – the relevant unit for most financial product decisions – distilling account information into an essential series of reports for branch performance measurement and client management.

Bancography Key

Less expensive than a CRM application, easier to use than a traditional MCIF system, and with no complex setup or training requirements, Bancography Key distills account information into an essential series of reports for branch performance measurement and client management. 

Bancography Key provides household-level balance totals, revenue contribution, cross-sell levels, market-segment classification, and next-most-likely product recommendations; allowing you to prioritize marketing offers and recognize and reward top clients. An essential tool for improving sales and retention, Bancography Key provides a framework for cross-sell and marketing efforts, and a means for tracking the impact of those efforts at both the household and branch levels.

Household-level indicators:

  • Total deposits and loans
  • Margin contribution
  • Product count by type
  • Cross-sell ratio
  • Determinant of primary household branch
  • Market-segment assignment
  • Next-most-likely product
  • Indicator of residence in CRA or CDFI census tract

Branch-level indicators, by household branch:

  • Total household count, consumer and business
  • Deposits and loans, total and average household
  • Margin contribution, total and average household
  • Cross-sell ratio
  • % Single-account households
  • Consumer household checking penetration

Account-level indicators

  • Retention, by branch and product type (transaction deposit products)
  • New-account sales

Other features

  • Simple upload/download process
  • All reports in Excel, so you can sort and filter with ease
  • No training required

Less than 10 branches: $9,600 per year
11 – 20 branches: $14,400 per year
More than 20 branches: contact Bancography for pricing

Bancography Key is an annual license. License includes up to four updates during license year.

Sales Performance Program: Sales Goals and Reporting Toolkit

Building a sales culture requires measurement systems to accurately track sales performance. A sales performance program includes a definition of the key drivers of branch sales performance and a reporting tool, or scorecard, to measure performance across those drivers. An effective scorecard reinforces sales training efforts and rewards outstanding performance. However, to maximize branch productivity, an incentive system must also include market-based sales goals that treat each branch consistently and equitably. Bancography designs custom sales performance programs that assist institutions in developing strong branch staffs and retaining top employees.

Bancography’s Sales Performance Program includes two components:

  1. Branch Sales Goals based on market demographic and competitive environment to define performance expectations
  2. Sales Reporting Toolkit, an automated scorecard application to track performance against those goals

Institutions may choose one or both tracks, as each are priced individually. View our brochure for more information about the process.

Branch Sales Goals: $3,600 for up to 10 branches; $160 each additional branch
Sales Reporting Toolkit (branch scorecard application): Contact Bancography for pricing

Product Line Review

A simplified product line eases the customer decision-making process and facilitates sales and service for CSRs. A bank that has not reviewed its product offerings recently may carry an excessive number of products, including numerous outdated grandfathered products. Additionally, it may find opportunities to alter rates, fees, and product features that can substantially enhance profitability.

Profitability Monitor

In a period of declining margins, slower deposit growth, and increased competition, it is critical for financial institutions to understand the profitability of both their products and their customers. In support of these needs, Bancography offers Profitability Monitor, a reporting tool that measures product and household profitability and produces attractive, easy-to-read graphs and reports.

Profitability Monitor helps you manage product pricing, build cross-sell and retention strategies, and understand which customers and products contribute the majority of your institution’s income and which destroy value. Profitability Monitor reads files from your MCIF or core processing system and produces better, clearer reports.

Contact us for more information: (205) 254-3255 or email