Bancography provides consulting services, software tools and marketing research to financial institutions to support their branch, product and brand positioning strategies. Bancography offers branch planning and network optimization services in addition to Bancography Plan, our market analysis and branch planning software tool. In the past several years, Bancography has conducted numerous branch optimization projects across the retail, business and wealth lines of business for institutions in major U.S. markets such as Chicago, Washington, San Francisco, Tampa, Boston and Houston.
In our marketing research program, Bancography takes a more traditional approach to customer feedback and analysis than other tech-based solutions. Real people, with years of banking experience, are directly involved in every tactic used and in the interpretation of responses. This human element helps to facilitate more engaging conversations with customers, providing a deeper, more authentic understanding from customer insight engagements.