Message from Bancography's president on the state of the industry
Bancography published its Small Business Toolkit, which contains all the research necessary to grow the small business line of business.
Bancography has released the latest update to its Bancography Plan market analysis and branch planning software tool. The new release contains updated
2008 demographics and several new features. Users can compare their branch performance to market potential; find overlaps in their own networks; and
analyze prospective mergers by measuring overlaps with other banks’ networks. The new release also includes bank-level financial data to complement the
branch-level deposit statistics. To test drive the new release, click here or call (205) 252-6671.
Bancography participated in the National Community Investment Fund's (NCIF) Annual Development Banking Conference November 6 - 7 in Chicago.
NCIF's mission is
to increase the number and capacity of community development banking institutions that are both effective agents of local community development
in distressed markets and sound financial institutions. For more information, visit the NCIF web site at www.ncif.org.
Bancography published its Onboarding White Paper, which explores why consumers selected their primary financial
institution, examines the account-opening process and analyzes the consequences of a poor
onboarding process on loyalty and attrition.
Bancography released its 2008 Bancography Brand Value Index, which ranks the most powerful financial institution brands among all U.S.
banks and credit unions.
Bancography now offers the Branch Staffing Review, which examines historic transaction levels and
market growth projections and recommends the appropriate staff configuration for each branch.
Click here for more information or call (205) 254-3255.
Bancography has updated its Sales Performance Program to assist financial institutions with developing strong staffs and retaining
Click here for more information or call (205) 254-3255.
Bancography is excited to announce the addition of Brand Strategy to our slate of consulting services.
Leading Bancography’s branding discipline is John M. Mathes, a 30-year marketing veteran with an extensive background in financial services branding.
John is an award-winning strategist, author and industry speaker who for the last several years has crafted brands, brand strategies and brand positionings
for community banks and credit unions.
Bancography recently added a new function to its Bancography Plan software. The find target markets feature allows
users to evaluate a submarket without entering an address or intersection, a capability previously unavailable in Bancography Plan.
Users now have the ability to pinpoint submarkets that meet their specified demographic targets.
For more information, contact us at (205) 252-6671 or firstname.lastname@example.org.
John Mathes presented "Branding for Success (or Survival)" at the CUES Symposium 2009: A CEO/Chairman Exchange, February 1-5 at St. Kitts & Nevis.
Steve Reider taught a course in "Branch Network Optimization" at the American Bankers Association's Stonier Graduate School of Banking,
June 14 - 18 at the University of Pennsylvania in Philadelphia. For more information, visit the ABA's web site at
Steve Reider taught "Fundamentals of Retail Banking" at the Barret School of Banking May 18 - 23 in Memphis.
Bancography led the Community Bankers Association of Illinois' Branching Seminar on May 6 in Springfield, Illinois. Presentation topics included
how to forecast new branches, market-level network planning, closure analysis, new- and existing- branch financial measurement and site location and branch configuration.
Steve Reider presented at the Global Concepts Branch Strategy Forum in Lake Las Vegas January 31 - February 1.
The Branch Strategy Forum provides a venue for senior bank managers, solution providers and industry experts to discuss strategic
issues related to branch banking. For more information, visit the
Global Concepts web site at www.global-concepts.com.
John Mathes, Bancography's director of brand services, wrote the "Tag Lines That Stick"
article for the December issue of the American Bankers Association Bank Marketing magazine. The article discusses the importance of
translating your brand positioning into a relevant and differentiating brand expression (tag line).
to read the article (PDF, 3 MB).
Steven Reider contributed to the Newsweek article "Is Your Money Safe?" The article addresses how banks are rebranding
their images to assure customers and lure new depositors. Click here
to read the article (PDF, 24 KB).
Community Banker magazine (American Bankers Association) interviewed Kimberly Clay for the article "Keeping New Customers On Board: What to do - and not do - to cement
new clients' loyalty to your bank." You may read this article in the November issue of Community Banker.
Bancography contributed to American Banker's Brand Value Survey article featured in the October Retail Delivery special section.
Click here to read the article (PDF, 130 KB).
Credit Union Journal featured the Bancography Brand Value Index in two articles in its September 8 issue:
Click here to read the articles (PDF, 91 KB).
"Brand Rankings Find Top CUs Have One Thing In Common: They Stay True To Values"
- "Credit Unions Offer Strategies For Branding"
John Mathes, Bancography's director of brand strategy, contributed to the "What’s In a Name?" article that will appear in an upcoming issue of Credit
Union Magazine. The article discusses how non-traditional job titles reflect credit unions’ evolving priorities and increasingly innovative outlook.
Steve Reider wrote the article "Scoring Branch Performance" in the May issue of American Bankers Association's
Bank Marketing magazine. Read the article here (PDF, 333 KB).
John Mathes, Bancography's director of brand services, contributed to the "Avoid an Identity Crisis" article in the March issue of the
American Bankers Association Community Banker magazine.
Bancography will exhibit at the following conferences in 2008:
- Credit Union National Association (CUNA) Governmental Affairs Conference
March 2 - 5, Washington, D.C.
- Credit Union Executives Society CUES Experience Conference
May 14 - 16, Minneapolis
- Credit Union Retail Delivery Convention, June 11 - 13, Chicago
- Kentucky Bankers Association Annual Convention, August 23 - 25, Louisville
- ABA Bank Marketing Conference, September 14 - 16, Denver
- BAI Retail Delivery Conference & Expo, November 18 - 20, Orlando