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2004 Archived News

Fall 2004
Bancography's syndicated research study, Marketing Research Benchmarks and Toolkit, examines the current state of the industry and outlines how to execute a marketing research project. Sample surveys ready for immediate implementation and free industry research resources are also included.

Bancography exhibited at BAI's Retail Delivery Conference & Expo November 16 - November 18 in Las Vegas, Nevada.

Bancography's Steven Reider cowrote the "Banks Must Adjust to Network Expansion as a Fact of Life" article in the July 30, 2004 edition of American Banker.
Read the article here. (PDF format, 27 KB)

Bancography participated in the American Bankers Association Marketing Conference held in September in Scottsdale, Arizona.  Both Kimberly Clay and Steven Reider taught at the conference. In the Branch Development session, Steven presented the fundamentals of branch planning, including market level network planning, evaluation of new branch opportunities, site selection and branch closure decisions. In the Creative Marketing Research session, Kimberly presented how to design and execute research projects with little or no budget and share case studies, samples and syndicated research.

Steven Reider taught a course in "Delivery Channel Management" at the American Bankers Association's Stonier Graduate School of Banking, June 12 - 19 in Washington, D.C. Stonier is the only national graduate school for bank executives.

Steven Reider has contributed to the following radio program and magazine article:

NPR, February 2004, "Banks Seek Customers with Friendly Branches"

Colorado Springs Gazette, March 2004, "Branching Out"

Steven also discussed branching in recent issues of the American Bankers Association Bankers News and Bank Marketing.

Banking Businesses, Bancography's latest syndicated research study with findings from 21 bank case studies, is now available. The cost of the study is $525 for clients, $750 for non-clients. Contact us at 205.251.6227 for more information.

Bancography's Kimberly Clay served on the Advisory Board for ABA's 2004 Marketing Conference that was held on September 12 - 14th, 2004 in Scottsdale, Arizona at Hyatt's Gainey Ranch. Her responsibilities included planning the conference agenda, scheduling speakers, and aiding with the coordination of events during the conference.

Spring 2004
Bancography participated in the following conferences this past spring:

Independent Community Bankers of America National Convention and Techworld in San Diego, California, March 14 - 18, 2004. Now in its 74th year, this is the largest gathering of community bankers. For more information, visit www.ibaa.org.

BAI's Smart Tactics Conferences for Profitable Retail Delivery in Las Vegas, April 26 - 28, 2004. Five conferences in one, this event showcased practical and tactical solutions across the various delivery channels. For more information, visit www.bai.org/smarttactics.


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