Bancography News

Developments

Bancography launches a new video demonstration of our Bancography Plan market analysis and branch planning software. In a little more than five minutes learn how Bancography Plan can help you locate your next branch and evaulate your existing markets. View Bancography Plan video demonstration.

For our upcoming Bancography Briefings online series, Bancography will present Capitalizing on Bank Failures. The session will occur Tuesday, June 22 at 10 AM Central Time. With almost 800 banks still on the FDIC’s troubled institution list, the raft of failed banks is certain to continue. For healthy institutions, this spells opportunity, and not just for the acquirers of the failed banks. Both banks and credit unions can capitalize on failed banks, if not through outright purchases to expand their networks, then through targeted marketing and employee recruiting campaigns and purchases of surplus branches. Click here for more information.

Bancography presented Evaluating Branch Closure Decisions: A Tactical Guide during our March Bancography Briefings session. As the continued economic slowdown keeps pressure on earnings, more institutions are considering branch closures. However, ill-conceived closures can cause more harm than benefit, as attrition, reputation loss and one-time costs can erode any savings. This briefing explored the tactics required to evaluate closures. Contact Laura Levie at 205.252.6671 or via e-mail if you would like to view the presentation slides.

John Mathes, Bancography's brand strategist, was interviewed by The Financial Brand for his work on Mainstreet Credit Union's brand development. Read the interview to learn about the credit union's brand positioning, new name and advertising campaign.

The 2009 FDIC and NCUA data are available in the latest release of Bancography Plan, Bancography's market analysis and branch planning software tool. The software provides both branch-level and bank-level data, as of June 2009. To test drive Bancography Plan, click here or call (205) 252-6671.

Bancography released its 2009 Bancography Brand Value Index, which ranks the most powerful financial institution brands among all U.S. banks and credit unions.
Click here for more information or call (770) 360-5710.


Speaking Engagements

Steve Reider will lead a course in "Branch Network Optimization" at the American Bankers Association's Stonier Graduate School of Banking, June 12 - 18 at the University of Pennsylvania in Philadelphia. This represents the eighth year Steve has participated at Stonier. For more information, visit the ABA's web site at www.aba.com.

Steve Reider presented "Trends in Retail Banking" during Jack Henry's Strategic Initiatives Symposium in Dallas on May 12.



Conferences

Bancography will exhibit at the following conferences in 2010:

• Credit Union National Association (CUNA) Marketing & Business Development
  Council Conference
  March 21 - 24, Washington, D.C.
  
• Marketing Association of Credit Unions Annual Conference
  May 26 - 28, Palm Desert
  Booth 31
• ABA Bank Marketing Conference
  September 12 - 14, Minneapolis
  Booth 316
• Kentucky Bankers Association Annual Convention
  September 18 - 20, French Lick, Indiana
• BAI Retail Delivery Conference & Expo
  October 19 - 21, Las Vegas
  Booth 1409