Bancography Plan
Branch Site Analysis
Branch Site Identification
Branch Network Optimization
Retail Staffing Review
Branch/ATM Profitability


Branch Network Optimization

View Branch Network Optimization brochure (PDF)

Review Project Outline (PDF)

Bancography's clean slate approach to branch planning helps you optimize your institution's branch network by identifying:

  • Expansion opportunities, including market entry strategies for new markets and infill strategies for current markets.

  • Overlaps, consolidation, and reconfiguration opportunities, that may arise from mergers, demographic and economic shifts, or changes in strategic priorities.

  • Branches underperforming relative to market potential, i.e., the gap between a branch's current balances and its attainable balances, given the market's demographic and competitive environment.

Supported by rigorous demographic and financial modeling, Bancography's process starts by learning your institution's guiding principles and strategic objectives and yields efficient branch networks aligned with the opportunity available in each of your institution's market areas.

Our optimization projects produce a three to five year plan for branch openings and closings, and for bank acquisitions. Using your institution's own financial model, the analysis produces detailed financial projections for all submarkets.

The project includes a software tool that allows the bank's staff to update the models, test alternate assumptions, and display strategic options on an interactive map.

Contact Bancography for pricing.

For more information, contact us: (205) 252-6671 or email.


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1827 First Ave. N. • Suite 200 • Birmingham, AL 35203