Bancography
Plan:
Market Analysis & Branch Planning Software
STEP
1 - Market Definition
Enter
any address in the U.S. or simply point
to the proposed site on a map.
Define
the projected trade area for the branch as either
a radius or polygon.
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STEP
2 - Competitive Profile and Trade Area Demographics
View each competing branch in the defined
trade area, its current deposits and its distance
from the proposed site.
Current deposits are reported from the FDIC and NCUA and are updated
annually.
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View residential and commercial demographics for the trade area.
Demographics are updated annually.
The information displayed on these screens is
also provided in report format.
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Bancography
Plan also displays competitive information on a map. Users may zoom on the map for greater detail and plot customer households.
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STEP
3 - Financial Parameters
Bancography
Plan supports user-specified assumptions regarding the financial
factors affecting the proposed branch's balance sheet and income
statement:
> Branch
growth to maturity pattern
> Products
to be sold by the branch
> Spreads
for each product
> Non-interest
revenue
> Land,
construction, and equipment costs
> Personnel
and other non-interest expenses
> Expense
growth rate
Bancography
Plan forecasts both consumer and commercial balances.
Reports
Bancography
Plan offers four standard reports:
- Financial
Projections include a balance sheet and income
statement.
- The County
Competitive Profile shows five year deposit history and deposit
share for all competing institutions, including closed and acquired competitors.
- The
Trade Area Competitive Profile shows five year deposit history
and deposit share for all competing branches within the specified
trade area of the proposed branch, including closed
and acquired competitors.
- The Demographic
Summary provides current year estimates for several critical
demographic factors: population; households; growth; income;
age; homeownership; home values; minority population, employment.
Competitor Maps
Map the complete networks
of local competitors.
More features - Find Target Markets, Performance, Overlaps
Test drive Bancography Plan to evaluate all the software's features.
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