Branch
Bancography Plan
Branch Site Analysis
Branch Site Identification
Branch Network Optimization
Branch Staffing Review
Branch/ATM Profitability



Bancography Plan:
Market Analysis & Branch Planning Software


STEP 1 - Market Definition

Enter any address in the U.S. or simply point to the proposed site on a map.

Define the projected trade area for the branch as either a radius or polygon.



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STEP 2 - Competitive Profile and Trade Area Demographics

View each competing branch in the defined trade area, its current deposits and its distance from the proposed site. Current deposits are reported from the FDIC and NCUA and are updated annually.



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View residential and commercial demographics for the trade area. Demographics are updated annually.

The information displayed on these screens is also provided in report format.



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Bancography Plan also displays competitive information on a map. Users may zoom on the map for greater detail and plot customer households.



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STEP 3 - Financial Parameters

Bancography Plan supports user-specified assumptions regarding the financial factors affecting the proposed branch's balance sheet and income statement:

  > Branch growth to maturity pattern
  > Products to be sold by the branch
  > Spreads for each product
  > Non-interest revenue
  > Land, construction, and equipment costs
  > Personnel and other non-interest expenses
  > Expense growth rate

Bancography Plan forecasts both consumer and commercial balances.


Reports

Bancography Plan offers four standard reports:
  • Financial Projections include a balance sheet and income statement.
  • The County Competitive Profile shows five year deposit history and deposit share for all competing institutions, including closed and acquired competitors.
  • The Trade Area Competitive Profile shows five year deposit history and deposit share for all competing branches within the specified trade area of the proposed branch, including closed and acquired competitors.
  • The Demographic Summary provides current year estimates for several critical demographic factors: population; households; growth; income; age; homeownership; home values; minority population, employment.

Competitor Maps

Map the complete networks of local competitors.

More features - Find Target Markets; Performance & Overlaps; Institution Reports; Branch Profiles

Test drive Bancography Plan to evaluate all the software's features.


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Bancography 
1827 First Ave. N. • Suite 200 • Birmingham, AL 35203
205.251.3227