Brand Evaluator

 

Brand Evaluator

In the highly competitive and increasingly commoditized financial services industry, an institution must differentiate itself from the competition. One way an institution can stand apart is by effectively and consistently communicating its brand. Bancography can assist the institution in the measurement and evaluation of its brand by gauging the institution's perception in its market, across the competition and its own customers. The Brand Evaluator will yield findings necessary for building strategies around branching, branding, marketing, advertising, retention, loyalty and service quality.

Bancography’s instrument will measure eight areas for the consumer or businesses in the defined market:

  • Top-of-mind awareness
  • Secondary awareness
  • Primary Market Share – identify Primary Financial Institution (PFI)
  • Reason for using PFI
  • Likelihood to recommend
  • Share of wallet
  • Considered set
  • Identity
For more information, contact us at (205) 251-6227 or research@bancography.com.

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Bancography 
1827 First Ave. N. • Suite 200 • Birmingham, AL 35203
205.251.3227